Brian Massey – Everyday Behavioural Science

The days of “Launch and See” campaigns are behind us.

Today, you can answer almost any question you have about a campaign before you launch, without leaving your desk.

Brian Massey will show you how to integrate behavioral science into your daily campaign development with specific tools and techniques. These are the proven strategies that have made Conversion Sciences successful as an optimization agency.

What are three key things the audience will be able to do after attending your session? After this session you will:

1. Have a better understanding of your audience, its needs, and its behaviors,

2. Be able to launch tests and campaigns with greater understanding and precision, and

3. Use and understand the data from your results more efficiently for future tests.



Qualitative Research

Small Group Research


Form Analysis

Session Recordings

Heat Maps

AB Testing

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