Sale Funnels have been around for a long time, but marketers and business owners are over-using and misusing them, which is driving away potential clients and customers and giving funnels a bad name.
I spoke with Simon Kelly, from Renegade Empire, about what a sales funnel is, how to use them, and whether they are still relevant and useful to businesses.
Interview with Jennifer Bourn from Bourn Creative on how she uses funnels post-sale
“The way the funnel is used is the problem.”
– Simon Kelly
3:14 – How Simon moved from a solo business to an agency and things he wished he done better
5:20 – All about The Funnel Shop and how it came to be
7:24 – What a sale funnel is and how can it benefit your business
10:25 – How sale funnels work in real life
13:34 – First step: take what works off-line and adapt that to work online
16:14 – Push back on sale funnels, including Ben Chestnut’s thoughts
21:27 – Jennifer Bourn and how she uses funnels post-sale
22:34 – Is automation killing the sale funnel? And what’s the solution?
26:37 – Scaling the unscalable – can you reply manually?
29:54 – How I started my business
30:57 – Super powerful combo: combining the sale funnel & one-on-one
33:46 – The linear nature of funnels vs. the non-linear nature of the modern customer journey
36:42 – Simon’s big take-away