Strategies for Facebook that will save your money.
While Facebook ads are incredibly inexpensive compared to the traditional advertising methods of television, radio, print and outdoor, there is still an expense.
And as a small business – or freelance or entrepreneur – you are probably on a very tight budget when it comes to marketing and advertising – especially if you aren’t completely convinced Facebook ads will work for your business.
With this in mind I have laid out below four low-cost strategies you can adopt to save you money when using Facebook ads.
There are are ads that work really well. And ads that convert. And ads that spread your message well.
But you need to understand there is no one perfect ad (no matter what those Ad Blueprint downloads keep spruiking).
Before you publish your ad, you aren’t going to know which ad will hit the ball out of the park and which will tank – this is where testing comes in (but I will talk about that later in this blog post).